Piling On - Dog piling - Late hits

I find it quite interesting how some social media participants "pile on".

Piling On: An illegal play where several players jump on the player with the ball after he's been tackled. Also Known As: dog piling, late hit.

There is no doubt that brands deserve the criticism they receive - most of the time.

When people pile on to criticize, when they have themselves not been affected nor even understand the issue at hand, it is far from genuine.

Just saying.